By Dean Dunham 4th March 2022
Throughout the lockdowns, lots of readers asked for my help when Teletext Holidays and Alpharooms (both owned by Truly Holdings) failed to refund them for holidays cancelled due to the pandemic. I very publicly called Truly Holdings out on this telling them they were breaching consumer law.
The Competition and Markets Authority (CMA) then picked up on this and investigated. After giving Truly Travel ample time to rectify the situation the CMA took the matter to the High Court. The High Court has now ruled that Teletext Holidays and Alpharooms broke consumer law by failing to fully refund customers within the legally-required 14 days for holidays cancelled during the Covid-19 pandemic, the High Court has ruled.
If you’re still waiting for a refund or have a future holiday booked with Teletext Holidays or Alpha rooms here’s what you need to do now:
Truly Holdings was signed up to the Travel Trust Association (TTA), a trade body that protected consumers holiday payments pre-holiday. TTA is therefore now dealing with any outstanding refunds. You contact TTA via its website –
Future holidays – Teletext
Holidays booked via Teletext holidays were package holidays and are ATOL protected, meaning your holiday will still go ahead or you will receive a full refund.
Future holidays – Aplha
Unfortunately all future bookings with Alpharooms will not now go ahead. However, you will be entitled to a refund and I am told TTA will also be dealing with this.